The aim of marketing is to create value for customers in order to capture value from customer in return.
There are 5 steps in the marketing process!!
From understanding customer needs,to designing customer value-driven marketing strategies and integrated marketing programs,to building customer relationships and capturing value for the firm.
Let’s start with a good story about Marketing in action at Nike, the world’s leading sports apparel company and one of the best-known brands on the planet!
Nike’s outstanding success results from much more than just making good sports gear.The iconic brand delivers customer value by building deep engagement and a sense of community with and between the Nike brand and it’s customers.
The Nike”swoosh”- it’s everywhere!
Product innovation has always been a cornerstone of Nike’s success.Nike makes outstanding shoes, clothing and gear weather for basketball football, baseball or golf, skateboarding,wall climbing, bicycling and hiking.
Beyond shoes,Nike marketed a way of life,a genuine passion for sports,a”just do it”attitude.
The Nike swoosh-its everywhere. 
Therefore, Marketing is engaging customers and managing profitable customer relationships.
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